If you want to make money at home then all of your money making programs heavily depend upon on Online Advertising. There are many reasons to go through with online advertising whether any company need hits to increase sales or want to make money thought advertising. But these days major search engines are going to make some changes that would have impact on advertising industry. In this article we are going to discuss two new ways of online advertising introduced by some major search engines.

Video Unit Ads

Recently, the giant of online marketing has introduced Video unit ads by monetizing it's YouTube service. These unit ads are user friendly and also very easy to embed on your site. For this you have to log in your Adsense account and select the Adsense set up Tab. Then select video unit. It would take you on next step where just check the square box to accept terms and conditions. After clicking this box you would reach at YouTube page to log in with your user name and password. If you don't have user name and password then you could apply for new account at same time. After log in you have to confirm your existing adsense account by giving your Email Address, last five digits
of Phone Number and Zip Code.

After confirmation you would reach at publisher setting page, where you could select player to running your ads. You select player according to your page size, design and layout to provide better look. After selecting player you could give some keywords relevant to your site content and niche in order to show relevant video ads or you could select any category and channel to show video ads relevant to your site niche.

After this give a look to your video and click on Generate code button and you would get a code, which you have embed on your site. This video units are quite user friendly and have many options to attract users.

Behavioral Marketing

In this advertising companies focus on the behavior of the net users than their interest. Behavioral marketing is much more complex and expensive than any other advertising way. For this companies use various kind of softwares like spyware and adware to catch the users and their acts.

These are two new faces of advertising and companies have believe that both these advertising ways would have large share of online advertising.

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