Web Promotion is a very broad topic which is basically all about promoting a website so that it is more visible on the web. The ultimate goal of web promotion is to get more and more unique visitors to a website. Search Engines are no doubt the best places to promote your websites. Whenever you need to find out information about a topic on the internet, you generally go on the search engines and type in the topics you would like to search for and visit the first few sites in the list. Hence the sites which rank on the top three positions in the various search engines, for various keywords do get very heavy traffic. For example, a person looking for web design services in India would type "Web design india" in the his favorite search engine and get the phrase searched and he is most likely to visit the top 5 - 6 sites in the result pages.

Now the question arises is that how do we rank our websites on the top ranks of various search engines. We generally apply a set of procedures and rules to make the website more search engine friendly which is better known as Search Engine Optimization (SEO) or Optimizing a website for the search engines. Apart from making the website search engine friendly, we need to build tons of links pointing to the website one way from other websites/ domains. Search engines mainly rank webs
ites in their result pages on the basis of incoming links. The more the amount of incoming links pointing to your site, the higher rank you will get. Not only this, the links you acquire must follow a certain criteria. A good link criteria is -

1. Links must be from relevant sites.
2. The link must not have paid footprints around like "Sponsors" or "Advertisements"
3. Links must be from high Page Rank sites.
4. Links must be from sites which lie on separate C Class IP addresses
5. Links must be anchored with targetted keywords.
6. Links must be embedded in between relevant articles on content.

To acquire such links, is a difficult process and is better known as Link Building or Link Development or Link Popularity Building. There are many methods to build good links such as -

1. Submitting your sites to free web directories.
2. Submitting to quality paid web directories.
3. Exchanging Links with relevant websites.
4. Link Baiting.
5. Directly Purchasing Links.
6. Purchasing Blog Reviews.
7. Writing and submitting articles to quality Article Directories.
8. Writing Excellent content on your website so that people link to it voluntarily.

Link Building is no doubt the most important part of Web Promotion and is mandatory for almost any site if it wants to get more and more visitors from the search engines.