Unfortunately the main purpose of buying links in the directories, is to build back links and hence directories help the listed sites in them, to help in getting better SERPs position.
Directories market is dominating due to several penalties by Google, as directories are so far very much dependent upon Google, so these days we are not seeing quick sales on SitePoint or on other places of directories.
If your friend's 3 directories are not penalized by Google yet, there is no guarantee so those will go smooth in future too.
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