Adsense CTR and eCPM?

[tanujdude91]

Hello ,
From a long time i'm seeing discussions based on page ctr and ecpm but i never read those and just moved ahead.
I think i'm being a bit silly but i really want to know how i can earn more from adsense and facts about ctr and ecpm.
Can anyone give me some good adsense tips?
Should the CTR be low ? or high? and what about eCPM?

Thanks in Advance.

[iGuides]

CTR:

CTR is clickthrough rate can be obtained as number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown

eCPM:

eCPM (effective cost-per-thousand impressions) is a useful way to compare revenue across different channels and advertising programs, from a publisher's perspective.

[tanujdude91]

from "number of times the ad, ad unit, or page is shown" do you mean Total Page Impressions?

[iGuides]

Originally Posted by tanujdude91

from "number of times the ad, ad unit, or page is shown" do you mean Total Page Impressions?

I think it's number of times the ad units are being shown, means if you have 3 ad units, it will effect CTR. If you have 2 ad units per page, there are more chances to earn high.

[adex]

Originally Posted by iGuides

CTR:

CTR is clickthrough rate can be obtained as number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown

eCPM:

eCPM (effective cost-per-thousand impressions) is a useful way to compare revenue across different channels and advertising programs, from a publisher's perspective.

Wow, Nice Explain And I just know from your explain iGuides.
thanks very much.

[Zafar Ahmed]

Sometimes little words and abbreviations get people worried but they make complex explanations very simple. CTR and eCPM are included in those.