In my previous article,
6 Easy Tips for Onpage Search Engine Optimization (SEO), I talked about basic On-Page Search engine techniques. In this article I'll try to talk about again the basic techniques for off-page SEO. Please keep in mind – it's only the basic techniques and result of my personal experience. So if you have different views, please feel free to post comments. After All – "To Err Is Human".
Mostly Off-Page SEO techniques are all about link building methods. Here is some popular link building techniques:
1. Directory Submission
On doubt, this is the most popular and well practiced ways to have quality backlinks. There are thousands of web directories over internet. These web directories offer free links or paid links. If you have a good amount of money for Directory Submission, you may choose high traffic directories, they start charging you from $15 to $100 for a certain period. Search engine bots frequently visit well known directories, so you will have good change to have quality backlinks within a short time. Please keep in mind to place your link in right category / niche of directories. Search engines always prefer links from related category.
2. Article / Blog Submission
This is a very useful but highly appreciated technique. Suppose you have a website about “Cricket Accessories”, so you may write article about cricket accessories and place your product links in appropriate positions. You may talk about what good about your products, what benefits your customers will have if they buy accessories from your etc. Again you may create a new section in your website – blog section. You can write daily, weekly or monthly about your services, products and place your links. This will help your pages to be indexed soon and come up in SERP.
3. Signature Posting
Internet is an amazing place. There is always someone there for you to help. And this concept has created forums. Forums are off different kinds of – computer forums, fashion forums, doctors’ forums etc. If you became a member of forums related to your website’s niche, most of the forums will allow you to place your website links after a certain amount of postings. This is a very good way to have backlinks too from related topics. Even you have not enough time to post, you may find members in forums selling place in their signature – it may start from $10/month with 1000+ post count. That means, if you are paying $10 / month, you getting potentially 1000 links. Though not always works like that.
4. Link Exchange
After last year, Google changed it’s algorithm, most popular ways of SEO, Link Exchange has lost it’s popularity. Usually people used to request similar website’s owners to exchange links between their websites. That means Site A will place Site B link in it’s website and Site B will place Site A link it’s website. Now a days, new means of Link exchange is taking place – 3 ways Link exchange, so that Google and other search engine have little idea of link exchange. According to that Site A will place Site B link, Site B will place site C link, Site C will place Site A link!
5. Social Bookmarking
This is gaining popularity, as it not only a means of backlinks but also generates huge number of potential web traffic. Recently I’ve wrote an article on
Do Follow Social Bookmarking sites, you may find it interesting. Digg, Stumbleupon, Technorati, Del.icio.us are very well-known bookmarking sites, but except Digg, all of them do not allow dofollow links. So you may try other dofollow bookmarking sites if you are looking for backings; link Spurl, Mister Wong, Backflip, Bibsonomy etc. Otherwise you should use previously mensioned bookmarking sites for traffic.
Most important factors in achieving backlinks are links from related topic and anchor text. You should always research about your keywords and place keywords, of course in meaning full way in anchor links.
Source :
5 Steps Off Page Search Engine Optimization (SEO)