careful.
If you search for the keywords "search engine rankings" you will get hundreds of pages, many containing information on how to improve your rankings in search engines' databases or how to get listed. You probably also get lots of e-mail from companies offering search engine optimization services.
In this chaos of offers and tips, how do you know who to listen to?
It's important to choose your optimization strategy wisely. If you're too reckless, you can be blacklisted for spamming. That's right, your site could be excluded from an engine's index because of inappropriate behavior! And since about 85% of Web users find sites through search engines, being blacklisted can really cost you. How can you avoid this?
Listen to what search engines are trying to tell you. By knowing what factors search engines use to rank your pages, you can focus your efforts and achieve rankings without resorting to spam.
The following table provides a basic guide to some of the factors search engines weigh in ranking pages. It combines official information provided by the listed search engines with our own research. None of the recommendations below are considered to be spam. So learn it and use it... and sleep well tonight.
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