Yahoo Tips

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Yahoo Background
Yahoo is King of the directories and a great provider of traffic if you get a good listing there. Developed by David Filo and Jerry Yang at Stanford University, they started their guide in April 1994 as a way to keep track of their personal interests on the Internet.

Yahoo Size
Yahoo contains approximately 1.5m web sites and was the largest web site directory until the Open Directory Project overtook it during the summer with over 2m sites. Yahoo however has the lions share of users with 50%+ of the total number of search queries


Yahoo Results
From the Yahoo home page it is possible to navigate through the individual directories and subdirectories to get more and more specific categories and web sites about each subject.


Search results are presented in 3 options:


Yahoo Categories: this is the first set of results returned when a search is made and lists those Yahoo categories which are most relevant to the search query. Clicking one of these links takes you to the list of web sites within that category.


Yahoo Web Sites: The second level of results are taken from the best matches from sites listed in the Yahoo directory. Sites are ranked according to the Category Name, Title and Description as listed in Yahoo A measure of the individual sites popularity for that query is also important and is determined by a system which counts how many times a link is chosen for a given search query and raises or drops the site in the rankings accordingly.


Yahoo Web Pages: The third set of results come from a filtered version of the Google database.


Use of Metatags
Yahoo does not consider metatags at all as all sites are chosen by a team of editors who decide what to include. The editors give each site an appropriate description. Keyword and Description Meta tags are not used by Google who provide the web pages results at Yahoo.