Any company requires a good launch to make its new product successfully accepted and adopted.For achieving the purpose marketing and advertising is done.Though both seem alike on a random view, yet they differ in many ways.To understand the difference between the both, we must first see the conventional explanations:

Marketing:

1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from producer to consumer.

Advertisement:

1. A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. A public notice, esp. in print.
3. The action of making generally known; a calling to the attention of the public
   Marketing is a prior launch campaign.It is a base upon which the success of the launch depends.It provides the company with potential buyers, giving a remarkable boost to the product and the company.

Timing is the most important and basic difference between the two.Marketing should be done before the product is even launched.Whereas, advertisement is done after the product is launched.It works as a supportive element for marketing.Marketing is a wide process whereas advertisement is only one of its components.Several aims are to be met through right marketing strategies.A company gains or loses its first buyers by its marketing strategies.An effective marketing campaign targets all the potential buyers while aiming at highlighting the requirements of the buyer.The buyer is sometimes made to wait for a product as a marketing strategy.

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“I’m lovin’ it.” my nephew shouted so did my niece and then the rest of the family followed them excitedly. Yeah, we were at McDonald’s and this business slogan which in fact is extensively simple yet so fun for all age groups whether it be kids or adults, actually satisfies the aim for which it was launched in the first place , that is , to “catch people’s attention in the most decent and innocent manner possible”. The interesting note to this is that as we ate there we kind of “felt” that we are loving it. All praise to the terseness, lucidness and objectiveness of the sentence of its creator, McDonald’s and it became an award-winning advertising/business slogan.

The slogan can be defined as a noun which has the purpose to be convincing by creating some memorable phrase/expression or a motto or some musical sound often rhymed to highlight a particular concept or aim. For instance following was written on a maternity home door, “Push. Push .Push “ outrageously ironic , a laughing stock but a perfect example of a business slogan as it can grasp anyone’s’ attention and depicting a complete picture and a complete aim by just one short sentence with repetition of one word.

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Knowledge is power and power is money and money is more power and more power means more money .In short, Knowledge, money and power are bound in an unending relation and most of the time they rescue one another in bad times. However, whether knowledge gives power to mind or power of mind begets knowledge is somewhat a chicken-and-egg sort of issue.

No one can deny the importance market knowledge in any financial system. Market knowledge enables us to decide what to sale, where to sale, and how to sale. Success or failure of any product in the market mostly depends on its marketing campaign and quality and they both can’t be maintained without market knowledge.

There are two basic kinds of market knowledge e.g. bookish market knowledge and practical market knowledge.

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“Marketing and Sales- brain and body of business”

In the present epoch, Marketing is not merely about the 5 P’s anymore, infact, it is an innovative and ever-changing rock band of various instruments harmonized to accomplish the strategies and objectives of a business. Sales, however, differs from marketing. To put it in plain language, the process from market research to packaging is the function of Marketing; from packaging to the hands or reach of the customers is Sales. You may call Marketing as the “brain” and Sales as the “body” of business. However, this brain and body of business is only but a little lesser complex than the human body itself.
We don’t say that we differ with the established definition of Marketing, that is, “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives”; we only believe that there is more to this definition once you put it in the practical scenario.

In today’s competitive global market, it involves micro and macro market analysis, focused on strategic intentions where sales is driven more by tactical challenges and customer relations, which various from industry to industry.

Marketing has to be viewed as a science than an art. We have devised this guide to Marketing and Sales as something more than just the 5 P’s to provide our readers with a practical direct. Here is a quick and easy guide!

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