Any company requires a good launch to make its new product successfully accepted and adopted.For achieving the purpose marketing and advertising is done.Though both seem alike on a random view, yet they differ in many ways.To understand the difference between the both, we must first see the conventional explanations:

Marketing:

1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from producer to consumer.

Advertisement:

1. A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. A public notice, esp. in print.
3. The action of making generally known; a calling to the attention of the public
   Marketing is a prior launch campaign.It is a base upon which the success of the launch depends.It provides the company with potential buyers, giving a remarkable boost to the product and the company.

Timing is the most important and basic difference between the two.Marketing should be done before the product is even launched.Whereas, advertisement is done after the product is launched.It works as a supportive element for marketing.Marketing is a wide process whereas advertisement is only one of its components.Several aims are to be met through right marketing strategies.A company gains or loses its first buyers by its marketing strategies.An effective marketing campaign targets all the potential buyers while aiming at highlighting the requirements of the buyer.The buyer is sometimes made to wait for a product as a marketing strategy.

Advertisement is a continuing effort of gaining customer, assessing his needs and asserting the fulfillment of his needs.In return the gain is sheer value.Generally, it aims at one product, hence marketing plans and strategies can differ for each product or they can also be similar.Whereas in advertisement, it can be of one product or at the same time can consist on a variety of products.But the advertisement style can not be repeated unlike marketing.In such case it will create monotony and can divert the attention of buyers.
Search based marketing activities are called ‘Inbound Marketing’.They aim at assessing the areas of potential buyers, their needs, their requirements, and how these can be met and how many of these can be met.Inbound marketing not only helps in assessing the potential market but it also helps in assessing the profit ratio a product can bring in.The company can also assess right pricing of the product, the potential competitors, the areas to focus for improvement and then improving their product.

Advertisement falls in the criteria of ‘Outbound Marketing’.As it is already said that advertisement works as a supportive element for marketing, it comes in action after marketing has played its role in the field.Successful marketing helps making advertising campaigns successful.Advertising campaigns enhances the requirement of a product.A continuous advertising campaign lifts up the market value of a product, also covering the loop holes left behind by poor marketing strategies.

Advertisement is typically done through

• Flyers
• Newsletter Advertisement
• Personal word, or in these days very effectively through electronic media.

Product advertisement through radio or television is generally confused with marketing. Basically the strategy of how a product has to be advertised is called marketing.Both basically aim at promoting a product and gaining the market boosting the company and its business.

Successful marketing campaigns scarcely require heavy branding or in other words, excessive advertisement.If a company’s marketing policies are strong enough to meat market challenges, then the product should be in demand before its launch.Advertisement should only play the role of a supportive element, rather than a cover for weak marketing.

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