AT&T released a list of the Top 10 most downloaded ringtones this week, realizing the fact that the mobile users are crazier for music by popular artists instead of polyphonic sounds created specifically for cell phones.
Gartner, the research firm predicted recently that the worldwide end-user spending on mobile music is expected to reach at a new level of $32.2 billion by 2010 from a level of $13.7 billion this year. It is in fact an ortho-shift where the growth in ‘ringtone revenue’ is on down side and the ‘realtones’ are becoming new “cash cows” for carriers, reveals the research firm Gartner.
‘Realtones’, or the ‘True Tones’ or the ‘Real Music Tones’, are snippets of real songs that are used as ringtones. Polyphonic ringtones, on the other hand, are simple instrumental versions of songs made with a synthesizer and intended to play on any cell phone.
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Customer response to the Apple’s iPhone is so strong, there are a lot of predatory re-sellers taking advantage of the opportunity already. The company was quick to note this and they immediately imposed a ban on all purchases using cash. They are relying on using credit cards as a way to screen those who are looking out to re-sell the gadgets for a quick and nice profit. Hopefully it will stem the number of those who are preying on late buyers this coming holiday. The sales projections are seriously strong on this prospect that the company is estimating a major number of those who initially purchased the innovative gadget were actually intending to re-sell the products.
The company is trying to provide everyone an equal opportunity by limiting the amount of phone purchase for every person to about two only as compared to the previous limit of five units per person. The move might be too late though as there are about more than a million units already sold since its launch from June. Only time will tell how much has been accumulated by unscrupulous re-sellers.
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