People are thinking to (dodge the credit crunch) take advantage of cheaper online prices and this may cause a huge rise in online shopping.

Figures from the Interactive Media in Retail Group (IMRG) and Capgemini show that around £13.16billion to be spent online in the final quarter of 2008 and it would be 15 percent higher than the same period last year.

Though it may be a major rise, it would indicate a slow-down on online shopping growth.

It is expected that 8 December (a Monday) is going to be the UK’s most zealous shopping day when an estimated £320million to be spent online.

Almost 42 percent of the shopping will be made outside of usual shopping hours, before shops opening in the morning or after 6pm.

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A recent study from the Pew Internet Project highlights on the love and hate relationship that numerous Americans share with e-commerce. Results of the survey say that 78% of internet users in America agree that shopping online is convenient while 68% states that they can save a lot of time with it. However, 75% of the respondents stressed out that they hate the idea of disclosing their personal information such as their credit card number and details via internet.

These security concerns and issues prevent the potential of e-commerce from growing and developing as stated by John Horrigan, Pew Internet Project’s Associate Director and author of the said report. These risks remain to be questionable whether they are just perceived by the internet users or they are real, after all.

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