Today is a welcome good news day for stressed Yahoo boss Jerry Wang, as he is going to launch the new APT advertising platform of the search engine.

This web-based system has been developed to make the process of buying, selling, displaying online ads simple. It has also got two of Silicon Valley newspapers on board including San Jose Mercury News and San Francisco Chronicle.

There is no word about Yahoo’s controversial advertising deal with Google in which Google ads will appear beside Yahoo!’ s search results with the help of new technology unveiled by the Mad Men star Jon Hamm. Read the rest of this entry »

At Yahoo’s annual meeting in California, Chief executive Jerry Yang succeeded to win the support of 85% investors.

However, some investors criticized the firm on not to agreeing a $47.5bn buyout offer from Microsoft.

During the meeting, a shareholder Eric Jackson of Ironfire Capital asked Chairman Roy Bostock to step down from the post.

“Bostock must do an honorable thing and resign from the board,” stated Eric Jackson, an investor from Ironfire Capital.

Eric also accused that Bostock overplaying his hand with Microsoft.

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Google has been defended as a more desirable partner than Microsoft Corp. by the Internet pioneer Yahoo Inc.

Yahoo again confirmed about its planned advertising joint venture with Google and it targeted those reports that were narrating about a new deal with Microsoft. The report was based on information from anonymous sources and it emerged even Yahoo’s repetitive rejection of the Microsoft buyout bid that followed a war of words for almost five months.

In this Yahoo’s letter the best option has been declared to work with Google but the chances of the new deal with Microsoft have not been completely ruled out.

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SAN FRANCISCO- There is a rapid thinning in Yahoo Inc.’s management after putting off a shareholder’s defiance intimidating to terminate in the firing of CEO Jerry Yang.

According to some reports that published by ALLthings, Techcrunch and The New York Times on Thursday, told that three more execs have decided to department. However, the reports were anonymously based with know-how of the goers.

The new migrants are: Qi Lu who was Yahoo search and advertising technology’s executive vice president, a senior vice president Brad Garlinghouse who involved in communications tools and Vish Makhijani who supervised Yahoo’s search.

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Is it possible that Yahoo would merge with AOL to keep Microsoft out of the picture? While this may sound like a silly idea for a company the size of Yahoo, it has been a topic of great discussion this past week. When it comes down to it, Yahoo needs to make some sort of move before Microsoft decides to step things up in an attempt to take over the company via a proxy battle.

This is an interesting rumor to keep an eye on for several reasons. First and foremost, AOL offers a lot of content through a number of services. This would fit in well with Yahoo’s goal of increasing their performance in the online advertising world. While Google is the king of this world right now, a Yahoo-AOL merger could definitely mean bad news for the company.

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Yahoo had already informally rejected Microsoft’s initial bid. However, the giant software company is still waiting for Yahoo’s formal letter of rejection before moving forward towards its next plan. Microsoft’s next step is most likely to appoint a new set of directors which should be done by March 14.

Microsoft could not see a possible reason for increasing its bid for Yahoo. A reliable source had stated that Microsoft is not up to bidding against itself until Yahoo shows up and become willing to cooperate in the bargaining table. New York Times Deal Book had stated that Microsoft is willing to move forward with proxy battle with Yahoo.

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As of late, the biggest news in the tech and internet industries is the possible takeover of Yahoo by Microsoft. While it is obvious that Microsoft is all for this deal, it is safe to say that Yahoo is trying to avoid it at all costs. Not only did they turn down Microsoft’s first offer, but company officials have not led on that they are thinking of changing their mind.

While both companies are sure to be effected if this deal goes down, there are two other groups that are sure to see some changes as well. They include those who own stock in either company, as well as those who use Yahoo and/or Microsoft web based services. With that being said, are you for or against a Microsoft takeover?

It seems that there is a split decision on this matter. If you own Yahoo stock, you are well aware that it has been under performing as of late. Many feel that a takeover by Microsoft will help to steady the ship, and in turn increase the overall performance of the stock. Is this a guarantee? Of course not. But it is definitely something that could happen if a deal takes place.

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Although Yahoo rejected Microsoft’s first bid, this battle is far from being over. Believe it or not, Microsoft is going to continue to push for a deal within the next few days. At this time, it appears that Microsoft is taking all of the appropriate steps to start a proxy battle with Yahoo.

Many people are not aware of what it means to wage a proxy battle. Simplifying this process is no easy task, but there are some details that can be seen on the surface. It is Microsoft’s hopes that after putting together a list of directors to take over Yahoo’s board, that the majority of stockholders would support this effort. If this happens, Microsoft will be able to more or less bully Yahoo into making the transaction.

If Microsoft moves forward with its proxy battle, it is sure to spend a lot of money during the process. Industry experts are predicting that Microsoft would have to spend approximately $20 to $30 million to complete the process. As you can imagine, they would much rather have Yahoo agree to a friendlier takeover. Not only would this save them money, but it would save them a lot of time as well.

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