In a new, surprising “give and take policy” type of a campaign, fans of the popular horror movie series “Saw” are participating in a blood drive across the USA, where they’re being invited to give blood, in order to get returns from the next sequel in the Saw series.

Less than a week before the Halloween night, Saw IV, the latest sequel of one of the most successful horror movies in Hollywood, opens to public across cinema theatres nationwide this Friday. However, if you thought people were giving blood for no reason, think again. Lionsgate Film Studio, the makers of the movie series, is running a blood drive, and for a good cause, that of blood donations across the country. This also gives them enough opportunity for the promotion of the movie.

This year’s target for blood donation is 60,000 pints, more than twice what was collected last year in the “Give ‘Til it Hurts” drive. The amount of blood collected then was 23,500 pints. Targets are set so high now, as Yahoo! and the American Red Cross have joined hands with Lionsgate to take the drive and the cause to the entire nation.

Is it just the horror connection with the blood that makes this drive happen? Well, yes… But, there’s another reason. Stephanie Millian, Spokeswoman, Red Cross, believes that the core fans of the Saw series, mostly teenagers over the age of 18 and adults in their youth, will gain awareness about blood donation.

A little about the movie (series):
The character that the film revolves around is Jigsaw, who happens to be a cancer patient, with a moral tinge to his role. He abducts people leading their life with questionable values. They’re imprisoned in such a way that if they plan to escape or give it a shot, they’re severely injured.

It’s the twists in the movie and the torture traps set by Jigsaw that have made it a success. Go, watch it.