Today is a welcome good news day for stressed Yahoo boss Jerry Wang, as he is going to launch the new APT advertising platform of the search engine.

This web-based system has been developed to make the process of buying, selling, displaying online ads simple. It has also got two of Silicon Valley newspapers on board including San Jose Mercury News and San Francisco Chronicle.

There is no word about Yahoo’s controversial advertising deal with Google in which Google ads will appear beside Yahoo!’ s search results with the help of new technology unveiled by the Mad Men star Jon Hamm. Read the rest of this entry »

Google is planning to digitize almost 100 newspapers as the company has partnered with all these newspapers. The scanned copies of these newspapers will be available online.

Thus, the users could see the entire pages of the newspapers as they were when newly printed.

According to Google’s Marissa Mayer, “Google is about to introduce a new form of content for the web and this is really huge for us.”

The feature was announced at the TechCrunch50 conference in San Francisco by the vice president of the company’s search products. Read the rest of this entry »