If buying a new or used car is in your future, you will want to consider dealing with Autotrader.com. This service has a lot to offer, and is used by millions of consumers each month. There is no better way to find a car online than this site. Sure, Autotrader.com has some competition, but with that being said they are the undisputed industry leader. Most people who are interested in finding and/or buying a car online will start their search with Autotrader.com.

Design

A site that is used mainly for searching needs to have a simple yet effective design. And Autotrader.com definitely hit the nail on the head in this department. Although the site has undergone many changes over the years, the current design has quite a bit to offer. With a simply layout, it is easy for new users to get a good feel for what they are doing.

From the home page, getting started with a search is a piece of cake. You will start out by selecting the make of the car you are interested in buying. To go along with this, you will also enter your zip code. This will help to narrow down your search results. Upon hitting next, you will be taken to a new page.

On the next page, things are just as easy. You will have the ability to narrow down your search area, model of car, year, how much you are willing to spend, and whether or not you want to buy new or used.

Once you have entered all the appropriate data on this page, hit the search button. This will take you to the results, which are also organized and presented in a simple format. You can change the way you view your results based on price, make/model, mileage, or year. When you find a car that grabs your attention, you can click on the ad for further information.

Marketing

Autotrader.com is well known within the automotive industry. For this reason, they generate a lot of traffic based on word of mouth. This holds true among consumers who are searching for cars, as well as dealers who are listing on the site. Additionally, Autotrader.com also runs several television spots that are sure to increase exposure.

Content

As far as content is concerned, most of what you find on Autotrader.com is user generated. When a dealer lists an ad on this site, they have to supply basic information on the car. Many dealers opt to add a description as well. These ads are what consumers see, and are what makes Autotrader.com so popular. While there is some traditional content, the majority of users will spend most of their time going through ads.

Stats

According to Alexa.com, Autotrader.com has a traffic rank of 1,220. For a niche site, this is a very good ranking. One of the most unique traffic stats of Autotrader.com is an average number of page views per user of 16.8. The reason for this is that users usually bounce around from one ad to the next in hopes of finding the perfect car. Approximately 82 percent of the people who visit Autotrader.com are from the United States.

Anybody who is interested in finding a new or used car can use Autotrader.com to their advantage. This free service is an industry leader, and is always adding new features to make things easier on the consumer. Additionally, dealers are also signing up in large numbers so they can list their vehicles online. With so many benefits and features geared towards both consumers and dealers, there is no wondering why Autotrader.com is at the top of the industry.