WOW With Your Startup

We are living in a world where there are new businesses created every day. People are coming up with new ideas each second, and it’s a race to see who can pitch them first. Getting ahead and being able to get not just new customers but their loyalty to your brand and what you do is something that will see you in good stead for the rest of the time that you’re doing it.

Engage Well

If you’re not engaging with those who you want to sell your products to, you may as well be hiding under a rock with them sealed up in a box. There are so many platforms which are available for free for you to utilise and completely take advantage of. Seeing yourself up a page on Facebook for your customers to like and putting out statuses and photos for them to engage with is just one way of really making your brand relatable. You are able to quickly answer any questions, clear up any confusion that may be arising and most importantly of all, really sell your product! It goes for all of the other social media platforms that are there, too; you just need to know the general rules for operating on each one in order to increase your visibility on these sites. Twitter, Pinterest, Youtube and LinkedIn all offer great ways for you to interact with customers and businesses, both potential and existing, who can help you take your brand even further.

Be Consistent

If you are not consistent with your branding, your relations, your service and anything else that you can think of to do with your business, you will lose custom. It’s as simple as that. People like routine, and they like knowing what to expect from a company or business. It’ll be hard to make your mark in the beginning, but as long as you are firm with what you’re doing and are assuring your customers that this is the way it will be for the long run, they can either like it or lump it – hopefully they’ll like it. Be confident in your abilities to be consistent and deliver every time without fail; it is through doing this that you will earn the trust of those who are investing into your business.

Cover Your Back

It’s not wise really to cut out the middleman – they can be of more help to you than you may initially realise. If you are still relatively small-scale and selling through sites like Etsy and eBay, you could consider researching eBay fulfillment to see if it could benefit your operation. The more time that you are spending getting everything ready to ship up and send off, the less time you have to spend on the important things that need doing in your business in order to progress it. These companies are committed to really giving the best service that they can provide to both you and your customers – that way, you will continue to use them and hopefully recommend them to others. It’s the same for your business, and the way you should be treating it; consider the recommendations and how people will be talking about you and what they will be telling their friends. Try to do all that you can to make sure that it is something memorable for the right reasons, even if you have to go above and beyond with what you are doing to ensure it actually happens.

Be Personable

People like to be able to relate to brands and once they realise that it’s a person behind the face of it all, that’s when they’re more likely to part with their money. Relate your items to your own experiences, or let them know why you’re getting involved in the business that you’re in. If you don’t have a physical item to sell but are selling your skills and creativity, for example in copywriting or graphic design, this is when it matters the most. You aren’t a big company that has been operating for years with the recommendations filtering down the generations – you are somebody who is trying to make their break in the cold, hard world of business. By taking it back a step and going back to basics (learn your manners now if you don’t know them already!), this is how you will succeed. We are living in a generation where we are dominated by social media and the ability to get a hold of somebody quite quickly.


Ana is an internet entrepreneur and one of the founders of iGuides, she loves to give adequate time to her passion which is writing. She holds a PHD in English Literature.

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