Ecommerce Platforms

If you want to make sure that you’re making a good impression with your online selling efforts, then the first thing you need to do is make sure that you’re using the right ecommerce solution. There are plenty of different websites out there that will allow you to add a shopping cart and transactions to your website, but only a few will give you the reliability and versatility that you need as a growing business.

Most company owners online today will tell you that all ecommerce platforms certainly aren’t equal, and if you want to get the most out of your online services, the first thing to do is check out the most popular options available online today. We’ll cover some of the most preferred options in ecommerce here, so you can make a more informed decision.

1. Magento

Magento is a highly versatile and impressive ecommerce platform that’s perfect for fitting the needs of large and small businesses alike. Perhaps the most scalable platform that’s available today, it’s an open-source solution that has proven to be particularly popular in a range of circumstances. At the same time, adding features is incredibly easy. For instance, if you want to increase conversions on your site, you can add Nosto, an extension perfect for tracking unique visitor behavior.

While Magento is a great option for growing businesses, it’s also a platform that’s more complex than the average platform used by starting ecommerce retailers. Although that shouldn’t stop you from giving it a try for yourself, you should make sure that you have plenty of time to get used to the unique nuances in your Magento experience.

2. Shopify

As the name might suggest, the Shopify ecommerce platform is all about discovering a unique way to set up your online store so that you can sell plenty of new items online. It’s one of the most powerful all-in-one ecommerce platforms on the market today and one of the most popular solutions too!

With Shopify, the sky really is the limit, as you can upload as many products as you like with plenty of simple ways to take control of your inventory. There’s also a discount code engine available which means that you can generate saving opportunities for your customers whenever you like. The biggest beauty of Shopify, however, has to be it’s app store, which offers up to 1,000 incredible app solutions including marketing plugins that boost SEO, and sales apps that customize your product lists.

3. Squarespace

Squarespace is a unique and fully-loaded ecommerce platform that is not only affordable, but easy to use too. If you’re a small business, squarespace can help you to get started, and depending on what template you choose, you’ll find that you can select a range of beautiful layouts without having to learn any code at all. You can also upload an unlimited number of items into your store, and have total control over your inventory too, so you can offer different variants of the same product type.

This is a great ecommerce platform for companies that are run from the comfort of home. Though squarespace won’t offer you much in terms of CRM and SEO, it’s still an excellent beginner platform.

4. WooCommerce

Finally, WooCommerce is the leading eCommerce platform on the web today, used by around 30% of all online stores and more than a million different websites. It’s the perfect option for a new online store with a manager in search of something simple and innovative that they can use to set up their selling platform in instants.

WooCommerce is brimming with plugins and themes that can make adding functionality to your online store easier than ever, and it’s free to use too! From unique payment gateways that allow you to offer sales options that go beyond credit card payments, to gift wrap solutions for various products in your store, WooCommerce has something for almost every different type of business. You can even set up follow up emails to make sure that you can touch base with your customers more often!


Ana is an internet entrepreneur and one of the founders of iGuides, she loves to give adequate time to her passion which is writing. She holds a PHD in English Literature.

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