Choosing on the Perfect Domain Name

Choosing on the Perfect Domain Name
11 Nov 2015

There are many things you will need to consider if you have your heart set on starting your own online business. First, you will need to figure out what exactly what you will be selling. Once that has been determined, you will need to look for a website designer who will make your site attractive and functional for customers to use. However, there is another detail which far too many people do not put enough thought into. You will need to choose a domain name for your site. Here are some important things to consider when you are choosing the perfect domain name for your online business.

1. Short and sweet

The shorter your domain name is, the better it will be for your business as a whole. You need to keep in mind that many people do not have good memories. Therefore, if the name of your site is too long and complicated, it will be more difficult for people to find it when they eventually want to do some shopping. Also, if a person wants to recommend your site to a friend or family member, they might not remember your domain name if it is too long. Unfortunately, you will not be able to choose any domain name you want. You may think of a name that is very good. However, you will need to choose a different name if the domain name you want has already been registered by someone else. While the domain name you choose is totally up to you, it would be wise to make it as short and easy to remember as possible. You want to avoid losing business because people can’t remember the name of your site. If you need to find a place to do your domain name registration, you can go to

2. Make your domain name the same as your business name

It is a common practice among the online business community to choose a domain name that is identical to the name of their company. This is just one more way you can make your domain name more memorable so people will have an easier time finding it. Remember, your primary goal is to get the name of your website etched into the minds of consumers. This will increase the amount of visitors to your online business site.

3. Make your domain name easy to spell

Try not to have your domain name have any weird spellings that may confuse people who are trying to access your site. While it is true that Google and other search engines may offer people your site as one of the possible choices if a person misspells your domain name, it is better to avoid this situation entirely. Keep the spelling very simplistic so it will be almost impossible for people to accidentally misspell it. Do whatever you can to make it very easy for people to be able to find your site. You do not want to lose potential sales because people can’t find your site.

Featured Image: Flickr


Waqar Tariq

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