Done right, web seminars can help your team capture a bigger portion of the market. Understanding how these webinars work will help you power through common hurdles. Here’s a checklist of tips you’ll want to keep in mind:
1. Make Room for Lead Timed
Set a schedule that gives you enough time to prepare, Forbes says. A few weeks in advance should be enough to set everything up. Take advantage of lead and paid marketing campaigns and techniques to get the news out there. Another advantage to this is you get to adjust your marketing efforts accordingly. Not enough participants? Redouble your efforts to promote the event. With it being weeks away, you have more time to get participants to register and sign up.
2. Don’t Forget About Your CTA
Work on your ‘Call to Action’ or CTA. Find a way to work this into the conversation in way that won’t scare off potential clients. Best to go with a soft-peddled approach. Without a CTA, you could leave your audience members wondering what they’re supposed to do next. If the online seminar doesn’t get them to buy your products or pay for your services, then you’ll want to revise your CTA until it leads them right to your sales funnel.
3. Recycle your Content
Don’t let those videos go by the wayside. Plenty do online seminars then forget about them, consigning them to oblivion. Reuse the content instead. Once you’re done, you can put it up on your site, send it to your clients, put it on your social media pages or newsletters. This will help expose the material to a wider target audience, getting you the marketing boost you need with little to no effort. That’s an excellent way to get the most out of the online seminars you do.
4. Find Tools That Suits You
Choose the right equipment and tools. The BlueJeans webinar software comes with plenty of helpful features. If you want an app that’s going to make it easier for you to conduct those web-based seminars, then you’ll want to give this a good, solid try. By finding the right tools, you can improve the quality of your seminars and succeed in capturing more of your target market.
5. Get Proof
Consumers are busy, tired and pressed for time. They aren’t going to be willing to spend an hour of their time on your web-based seminar. You need to show them that it’s going to be worth their while. Asking for testimonials from former students, clients or audience members can be a good start. Reading through those comments, testimonials or reviews can get them in the right mood to join in and listen.
6. Find Influencers
If you want to capture a huge following, go after the influencers, the Huffington Post says. You know who these are. These are the people on social media who have huge fan bases or networks. A single post can gather a ton of likes, shares and comments. That’s gold in the land of marketing. Get those influencers to sign up and you’ll have a higher chance of getting winning a bigger portion of the consumer pie.
7. Find a Meaningful Topic
You probably know by now how important it is to keep your content fresh. However, making a web-based seminar simply for the sake of updating your pages isn’t the best way to keep your market base. It’s also the worst way to gather new ones. Keep it meaningful. Pick topics that matter to your audience. What kind of problems do they usually run into? How can you help them? By keeping your audience front-and-center, you’ll be able to come up with ideas that matter to them.
8. Give Value
Online seminars that are nothing more than sales pitches will irritate your audience to no end. If you want to keep them coming back for more, then provide value. What kind of information do they need? What is a remarkable service or product for them? Find out then make the necessary adjustments. The more you put their needs first, the better market responses you’ll get.
You might want to put in a bit of practice—or plenty of it—depending on how comfortable you are in front of the camera. Remember: if you aren’t at ease, then your audience won’t be as well. Stay relaxed throughout the session. If something happens, don’t panic. Keep a steady head on your shoulders.
10. Know your Equipment
Snags and glitches could get in the way of a successful web-based seminar. Make sure that doesn’t happen to you. Know your way around the tools and equipment you use. That way, if anything happens, you can easily fix it so the session can go on without any problems.
As video content consumption grows, more and more businesses are discovering how useful web-based seminars can be. If you’re thinking about adding this to your content, start your efforts right with these tips.
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