The How and Why of Online Engagement in 2017
30 Jun 2017
Online marketing has come a long way.
Yet, it’s become apparent in the last few years that Google has made a shift away from the traditional strategies in favor of a more natural experience. They’re placing a greater emphasis on the length of engagement more so than being able to dominate a keyword.
Now we’re seeing up-and-comers making big marks on their industry simply because they’re able to drum up hype and create a rabid community. One that spreads the message, sends referrals and partakes in content creation.
Want in on this action?
You’ll need to…
Attend the Cons
Do a Google search for [your industry] + conferences.
You’re more than likely to find a handful of blog posts that round-up the conferences for your industry. Otherwise, you could shoot an email or Tweet to one of the major influencers in the industry to hear their suggestions on which to attend.
Once at the conference:
- Avoid the keynotes and, instead, mingle in the lobbies
- Attend after parties and smaller meetups
- Live blog and share the experience on social media
The point being is to A) learn a few new tricks of the trade, B) create connections with influencers in the market, and C) have something to entertain your audience. You can do one better by using a tool like DoubleDutch. This is a top option for event app creation and tracking the engagement at cons which will give you an idea on where to improve and what resonates with the market.
Brand on All (the Important) Channels
You don’t have to inundate yourself by trying to keep up with every new platform and strategy touted on marketing sites and blogs. Choose 3 and stick to them.
My suggestion? The “big 3”:
Most of your audience will be on one (or all) of these channels. Since the selection is refined it becomes a breeze to learn gain a mastery over the fundamentals. From there it’s a matter of keeping the audience entertained and updated with fresh content, discussions, and promotions.
Consistency is the key to branding.
This includes the:
- Voice and tone
The best businesses using social media are actively engaging their marketplace by tapping into trends, answering questions, and (basically) giving them what they want. These become apparent through competitor monitoring and leveraging feedback generated by analytics and engagement.
Strive for Simplicity
You’d think rushing someone through the sales funnel would turn them off. Yet, this isn’t always the case. A customer experience that’s streamlined and dead-simple to use is memorable.
Think about it in the way of Amazon… people already know they’re receiving a good deal and the one-step checkout makes it an instant purchase. It’s so easy and intuitive that when they’re ready to buy something new they know they can easily just go through Amazon.
Imagine your business offering this level of simplicity.
- Reduce the options to prevent information overload
- Remove or combine unnecessary steps to the sales process
- Provide instant feedback during and after completion
The mix of big data, CRMs, mobile, and other tech tools are the necessary resources to improve conversions by streamlining the experience. The experience will be so simple and easy that the customer will associate the greatness of your business to the industry. Meaning… your business becomes their go-to supplier for goods and services in the market.
You can bet you’ll keep them engaged when they’re committed life-long diehards.
How do you go about keeping your market engaged? Share your thoughts below !!!
Featured Image: Pixabay