Marketing


3 Reasons Why the Little Things Matter Most in Marketing
05 Sep 2018

3 Reasons Why the Little Things Matter Most in Marketing

It’s easy to let your imagination run wild when making big plans. After all, it’s exciting to develop a new marketing campaign and launch new products. What’s more, ambitious goals help professionals stay motivated and explore new possibilities. However, successful marketers realize the value of making small, informed decisions on a consistent basis. Things Matter Most in Marketing Indeed, ask any seasoned business pro, and...

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3 Ways to Optimize Digital Ad Spend for Your Business
19 Jul 2018

3 Ways to Optimize Digital Ad Spend for Your Business

The way we think about content is changing. In the past, when a team created an advertisement for TV, radio, or a newspaper their work ended after the content had been published. The given ad would run for a period of time –– a few months, a year –– and only after that time had elapsed would a company create a new ad to replace...

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How to Plan a Networking Event That Your Associates Will Love
06 Apr 2018

How to Plan a Networking Event That Your Associates Will Love

For any business person, networking is a vital activity. It is through networking that you will expand the number of contacts available for you to call upon. The contacts that you make through networking will range from professional acquaintances to potential future business partners. Any entrepreneur worth their salt can host a networking event. But, putting on a networking event that really stands out in...

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Online Marketing and Your Business: Strategies for Success
19 Mar 2018

Online Marketing and Your Business: Strategies for Success

Although online marketing is a new normal for millions of business owners across the globe, not every company leader has tapped into the power of digital advertising. If this is the case for you, now is the time to make institutional and individual changes which enable you to optimize profitability and power in the ecommerce sector. Online Marketing Strategies Below you’ll find just a few...

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5 Things to Learn From Fortune 500 Companies
01 Dec 2017

5 Things to Learn From Fortune 500 Companies

The Fortune 500 list, based on revenue research and compiled by Fortune Mag, is a list of the top 500 corporations of the United States. Companies are added to this list based on the measurement of their gross revenue. Improve Your Business With Fortune 500 Company Values The Fortune 500 isn’t the only list outlining the best of American businesses. Forbes compiles a top 500...

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Accountants, Here’s How to Improve Your Relationships with Your Clients
18 Oct 2017

Accountants, Here’s How to Improve Your Relationships with Your Clients

Improving relationships with clients should always be a priority if you offer your own accountancy services. Holding an online masters of accounting could well show clients you’re more than capable of serving them, but if you don’t have a knack for keeping your clients happy, you’re not going to be a success. Of course, you don’t want to constantly ring your clients to ask if...

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5 Strategies Proven to Grow Your Accounting Practice
16 Oct 2017

5 Strategies Proven to Grow Your Accounting Practice

Accounting firms face increasing competition from low-cost accounting software technologies and big-brand tax firms. Developing strategies to nurture client relationships and improve your firm’s processes can lead to significant growth. If you’re interested in diversifying your accounting business and providing improved value to your clients, here are five strategies that’ll help get you there. Grow Your Accounting Practice 1. Refine Your Business Model Take the...

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