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Marketing

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It’s easy to let your imagination run wild when making big plans. After all, it’s exciting to develop a new marketing campaign and launch new products. What’s more, ambitious goals help professionals stay motivated and explore new possibilities. However, successful marketers realize the value of making small, informed decisions on a consistent basis. Things Matter Most in Marketing Indeed, ask any seasoned business pro, and they’ll likely tell you the little things add up to grand results. To further that point though, here are three demonstrable reasons why every business needs to get their microscope out (metaphorically speaking) and focus in on the details of their strategy and content: Errors Ruin Your Reputation Most businesses recognize the importance of writing content on their website in the form of blog posts or pillar pages. Nevertheless, making mistakes within your content can negatively color a visitor’s opinion of your entire company. In…

The way we think about content is changing. In the past, when a team created an advertisement for TV, radio, or a newspaper their work ended after the content had been published. The given ad would run for a period of time –– a few months, a year –– and only after that time had elapsed would a company create a new ad to replace it. Now though, digital advertising requires constant attention and almost daily alteration. Optimize Digital Ad Indeed, businesses that merely “set and forget” their paid advertisements online are practically throwing money down the drain. Here then are three ways you can make sure your ads are firing on all cylinders: Invest for Success Online advertisements can prove an extremely cost-effective measure to increase leads and generate sales revenue. However, that doesn’t mean a business should penny-pinch when it comes to supporting their digital ads. In fact,…

For any business person, networking is a vital activity. It is through networking that you will expand the number of contacts available for you to call upon. The contacts that you make through networking will range from professional acquaintances to potential future business partners. Any entrepreneur worth their salt can host a networking event. But, putting on a networking event that really stands out in the minds of attendees takes a little more thought and finesse. If your networking is just one of many almost identical events that attendees go to that week, it isn’t going to be particularly memorable. Plan a Networking Event If attendees don’t remember you or your event, then you have failed in your most essential goal of hosting the event. Use the following tips as a guide to putting together networking events that are truly unforgettable. Use Technology We’ve all witnessed some truly awful and…

Although online marketing is a new normal for millions of business owners across the globe, not every company leader has tapped into the power of digital advertising. If this is the case for you, now is the time to make institutional and individual changes which enable you to optimize profitability and power in the ecommerce sector. Online Marketing Strategies Below you’ll find just a few online marketing strategies that you can implement to experience success in the digital world: 1. Optimize Your Online Store. As many digital advertising mavens know, keeping your website in optimal condition plays an integral role in helping you optimize sales. Because people can and oftentimes do make purchases through a company’s website, you want yours to be as accessible and aesthetically appealing as possible. Luckily, there are many web optimization techniques you can implement to make this happen. One is by using online store platform…

The Fortune 500 list, based on revenue research and compiled by Fortune Mag, is a list of the top 500 corporations of the United States. Companies are added to this list based on the measurement of their gross revenue. Improve Your Business With Fortune 500 Company Values The Fortune 500 isn’t the only list outlining the best of American businesses. Forbes compiles a top 500 private corporation list, Fortune compiles a global 500, and Business Week compiles a global 1000. However, none of these lists are as prestigious as the Fortune 500. This list defines American business. Ranking on the Fortune 500 list means the corporation wields lots of power, and even influences government policy on a regular basis. Which is to say, there are a lot of things to be learned from Fortune 500 Companies. 1. They foster solid communication and teamwork skills. Major, successful corporations recognize that success…

Improving relationships with clients should always be a priority if you offer your own accountancy services. Holding an online masters of accounting could well show clients you’re more than capable of serving them, but if you don’t have a knack for keeping your clients happy, you’re not going to be a success. Of course, you don’t want to constantly ring your clients to ask if they’re ok – they’ll only get spooked. Improving Client Relation But, there’s plenty you can do to keep them happy and improve relationships all the time. It’s Time to Get Personal There’s a thin line between having a personal or professional relationship, but there’s no reason why you can’t have both. Being personal will show your clients you have their interests on your mind on a constant basis. A personal relationship will always ensure your clients opt for your services rather than your competitors. Always…

Accounting firms face increasing competition from low-cost accounting software technologies and big-brand tax firms. Developing strategies to nurture client relationships and improve your firm’s processes can lead to significant growth. If you’re interested in diversifying your accounting business and providing improved value to your clients, here are five strategies that’ll help get you there. Grow Your Accounting Practice 1. Refine Your Business Model Take the time to shape and refine your business model. Your current model might be sufficient, but are there ways it could be improved? The trick is knowing when to build a new model to enhance growth. A new business model is often required to help leverage any type of new technology, and also necessary when attempting to reach a new group of customers or clients. Define your ideal client by considering the specialties that have evolved in your practice. Once you’ve profiled your target demographic, ask…