The way we think about content is changing. In the past, when a team created an advertisement for TV, radio, or a newspaper their work ended after the content had been published. The given ad would run for a period of time –– a few months, a year –– and only after that time had elapsed would a company create a new ad to replace...
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Are you thinking of starting a business? If so, to start a business, you must first invest money. Different types of companies require various reserves or other forms of monetary expenditures. Whether you are buying machinery, stationery or office equipment, the expenses for these activities you usually make at the start-up phase must be financed in advance by you. Start-Up Costs Vs. Investments There are...
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The reason you keep getting overlooked during promotions may have less to do with your abilities or the office politics but the fact that your work goes unnoticed. You need to set yourself apart from the rest of your work colleagues to get noticed and get all the promotions and perks you feel you deserve. You can’t blend in and be average like everyone else...
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Besides management decisions, the employees are the most important aspect of a business. This is because they are the ones who work on the products and services to be sold to potential customers and then interact with those customers during and after sales. In today’s business environment, every single employee needs to have basic customer service skills. This is regardless of whether they are in...
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To take a decision to start a new business is not an easy task. It needs painstaking research along with vigorous energy and vigilant decision making, yet, it is very exciting and interesting. One has to address many questions related to why, where, when, which and what to a start business. Categorically, this needs a comprehensive knowledge of the market, financial-legal status, and many other...
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In mid-March, Facebook faced a major scandal concerning a security breach that allowed data firm Cambridge Analytica to access data from around 50 million of the social network’s users, without their permission. But it was way more than we thought, 87 million according to Facebook. Facebook Data Scandal This data was allegedly used to target American voters with political ads to enhance the efficiency of...
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Those with experience managing a sales workforce in a traditional office environment may feel uneasy about taking on the task of managing a sales team scattered all over the map. The truth is that in terms of management and planning, there is ultimately very little distinguishing a local team from a remote one. Managing a remote sales workforce comes down to giving employees the means...
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