How well your business performs is dependent on your customers as well as your online presence. One of the best ways to increase the number of customers you can depend on is to promote your company. The more clients you attract, the more that translates to consistent revenue. Gone are the days of advertising in your local newspaper or hiring someone to distribute pamphlets in your city. In today’s world, being online is the new norm. Benefits of Being Online Shopping online has become widely favored over the last few years. People are browsing the Internet all the time and doing the majority of their purchases there. Online availability means that you’re accessible 24 hours a day. Long after your office has already closed, your customers can still check over your products and services and learn more about you. The cost savings associated with an online operation are another huge…

There are three ways to boost profits: increase sales, cut costs, or both. Sure, it’s obvious, but what’s less obvious is just how to go about increasing sales or cutting costs. Often, it’s the little things that make a big difference, especially when it comes to reducing business operating costs. We take a quick look at some tips that might just help you to spend less on keeping your business afloat. Here are some top ways to boast business profit. In these tough times, every bit helps! 1. Review Supplier Pricing Regularly Make a habit at price-checking supplies you regularly order in. For example, an online office supply store may offer better prices than the one you’ve been using for years. When considering a change of suppliers, remember to factor in all costs including those involved in placing and receiving orders, time spent, and costs incurred in the collecting supplies…

In a world ruled by technology, connecting your small business to the world has never been easier. Modern tools can be used to improve organization, optimize marketing, and even help you find the best additions to your team. If you’re looking to bring your company into the 21st century, read on for four tools for small business you should try. #1 Square Card Reader Small businesses are no longer ruled by the confines of cash. In previous years, taking debit and credit cards required expensive equipment, and cost an arm and a leg in fees. Fortunately, Square has made it easy for companies of all sizes to accept various forms of payment (thus expanding their clientele). Square is both affordable and simple to use. Business owners can sign up for free, and the only cost you’ll pay is a small fee (2.6% + 10 cents) per transaction. The Square card…