Category

Marketing

Category

You’ve spent upwards of £30,000 on your 56 square foot bespoke stand at the most prestigious Trade Show of the year, but there’s been minimal footfall and you’ve gained hardly any sales leads. You’ve been standing for hours, trying to catch the eye of delegates who are rushing between plenary sessions and refreshments, running the gauntlet between competing exhibitors. Where did it all go wrong, and what can you do to prevent this from happening again? Successful Exhibition Tips As a former Marketing and Events Executive, with experience of working within both the Pharmaceutical and Educational sectors, I’ve seen amazing stands do badly and smaller pop ups achieve great success. Although the amounts of money thrown at the stands are vastly different between these sectors, the objectives and planning remain the same. Here are some of my top tips for making your exhibition stand a success: Booking The Stand Space…

Online marketing has come a long way. Yet, it’s become apparent in the last few years that Google has made a shift away from the traditional strategies in favor of a more natural experience. They’re placing a greater emphasis on the length of engagement more so than being able to dominate a keyword. Now we’re seeing up-and-comers making big marks on their industry simply because they’re able to drum up hype and create a rabid community. One that spreads the message, sends referrals and partakes in content creation. Want in on this action? You’ll need to… Attend the Cons Do a Google search for [your industry] + conferences. You’re more than likely to find a handful of blog posts that round-up the conferences for your industry. Otherwise, you could shoot an email or Tweet to one of the major influencers in the industry to hear their suggestions on which to…

Successful Webinar Done right, web seminars can help your team capture a bigger portion of the market. Understanding how these webinars work will help you power through common hurdles. Here’s a checklist of tips you’ll want to keep in mind: 1. Make Room for Lead Timed Set a schedule that gives you enough time to prepare, Forbes says. A few weeks in advance should be enough to set everything up. Take advantage of lead and paid marketing campaigns and techniques to get the news out there. Another advantage to this is you get to adjust your marketing efforts accordingly. Not enough participants? Redouble your efforts to promote the event. With it being weeks away, you have more time to get participants to register and sign up. 2. Don’t Forget About Your CTA Work on your ‘Call to Action’ or CTA. Find a way to work this into the conversation in…

Business Sign to Boost Brand What’s in a business sign? Well, if you’re running a retail business, then it could mean the difference between standing out in a crowded marketplace and boost brand while attracting new customers– or at the other end of the spectrum, getting lost in the shuffle and being stuck as the “best kept secret” in your marketplace. Obviously, your goal is to be among the former group and avoid the latter. To that end, here are six business sign best practices that can get you top-of-mind with your target market — and help keep you there: 1. Be Creative Business signs aren’t mere labels. They’re symbols that convey brand essence, and make both an intellectual and emotional connection. Without being cryptic or convoluted, ensure that your sign will have prospective customers saying and thinking “hey, that’s a clever idea!” 2. Be Clear A number of businesses get…

Business Cards Whether you’re working hard to make money online, locally or in both areas at the same time, business cards can be an important part of that process. In fact, not only are business cards not outmoded, but you can use other people’s cards to help you generate more business and thus more income. Add Your Information to Other People’s Business Cards In the next section, we’ll discuss why you may want to distribute other people’s business cards, but that would be putting the cart before the horse. The core motivation for distributing someone else’s card is to generate more business for you, and people and businesses need to know how to contact you. The back of card is a great place to list this information, but keep it brief. Perhaps include your name or business name, a telephone number and an email address or website URL. Use Other…

Modern Marketing Strategies The internet has changed the way we do everything, including business and advertising. More traditional businesses now must create an online presence. Even though an increasing number of online businesses are trying to establish their own physical presences in local markets, they still do most of their operations online. Today’s marketplace is becoming very complex. Modern marketing strategies are a combination of online and offline efforts. To make the most out of the modern marketplace, follow these marketing strategies: Growing Your Brand With Social Media Social media channels aren’t just for advertising or marketing; they are for customer engagement. You can use platforms like Instagram and Facebook to conduct research on your competitors and potential customers; network for B2B opportunities, share your content, and so forth. You can also combine social media marketing with traditional advertising methods by encouraging viewers of your television or radio ad to…

Email Marketing If you want your website to thrive in the tough cyberspace, you need an active email list. Any blog or website has a few inactive subscribers, but the problem arises when you have too many of them. Even if you think that your email list has too few inactive subscribers, you still should have a strategy to win them over. An inactive list of subscribers is just a bunch of potential customers that you’re not paying attention to, therefore, you’re losing traffic and money. Any successful blogger knows that an active email list is worth more than gold. So if you want to be successful, you should pay real attention to those people who seem uninterested by the content that you’re sending them. But how do you win them back? The answer may be a little complex at first, but I’m going to break down for you so…