Category

Marketing

Category

When putting up a business, you need to have a unique identity that sets you apart from the competition. When tapping a potential market for your products and services, you would probably like your brand to be the first thing that would come to the minds of your prospects is your brand. This is how brand management is very important. However, this process involves something much more than the company name, logo, merchandise, and design. In this article, we will discuss how to use brand management to ensure global recognition of your company. Brand management defined: Brand management is the process by which a company sustains its brand. This includes clearly defining the brand, positioning and delivering the brand value continuously. Proper branding is required to create customer commitment to your business. This allows you to have an edge over your competitors as they are able to see what sets…

Despite video conferencing becoming commonplace in modern enterprise, with an estimated worth of $4.5 billion by the end of 2016 according to Transparency Market Research, failure to adapt to new developments is still leaving some companies behind. The main source of confusion for many is the difference between downloadable software and cloud based systems. Essentially, downloadable systems work directly from the operating system, or less commonly from a CD. Cloud based systems function off of an online storage facility rather than the device itself, and are quickly become the standard for modern systems. If you are still unsure of why you should make the switch to online conferencing, look at some of the benefits listed below: 1- Mobile Access: The major drawback of traditional systems is that they only work from one device, usually a desktop computer or laptop. When the device is replaced or upgraded, the software has to…

Marketing isn’t what it used to be. I know: obvious statement of the year, right? But the fact is that a lot of business owners are taking old-school habits and applying them to new marketing trends. That’s simply not going to work in the way they want it to! Here are the essential new-school approaches to essential new-school marketing. Putting depth over breadth: For a lot of people, the most important thing you can do in marketing is get your message as widely read as possible. And it’s certainly important that you look into this as a possibility. But there are problems with this approach when it’s taken to mean simply “get all eyes on whatever we’re doing”. The first problem is that you could end up wasting resources. After all, there could be certain markets or demographics that simply won’t be that interested in your product. Trying to get…

A lot of new small business owners are trying to save money in their company by not paying for marketing. Instead, they DIY and for many reasons, this is completely understandable. First, we have been taught that you can market a company using the social tools you use in your personal life. Networks such as Facebook and Instagram are now some of the most powerful marketing tools online. Second, marketing through an agency is expensive. It might be too much for a small business owner to fit into their limited budget. Third, we’ve been told that marketing online is easy. This has given us a false sense of security and led us to believe that anyone can use SEO for their business. While it is possible to DIY SEO, people often miss out fundamental details. Social Media Yes, you can use social media for SEO and you should. Building up…

If the world of blogging fascinates you, it is quite likely that eventually you will have your own blog, if you still don’t have one. When you intend to start a blog and you have no idea at all as to how to start a blog, you will perhaps consult the ones that already have a blog and most importantly are active bloggers. But selecting topics for a blog is oftentimes the biggest challenge, which you will surely overcome if you follow what others do. Experts are of the opinion that the best way is to have a great content. As the old saying goes, “Content is King”. So, it is important to have a regularly updated content that will appear fresh to the visitors along with the promotions of your blog’s content! Select a Blog Subject that will Sell In this article we will focus on selecting the right…

In order to communicate messages to your target audience, you will find that film is the best form of media to do this. It enables you to communicate complicated messages, and additionally it is also a form of media which people find particularly engaging and appealing. When you need to communicate with your target audience, there are a few different ways in which you can do this. You may want to use the method which best grabs their attention, and for this you will want to use video. This is the most engaging form of media as it combines both audio and video, and it also enables you to easily construct a narrative. In addition to this, you will also find that with video you can very easily convey both simple and complex messages. This can be difficult when you just use text and images, so no matter what your…

Social media can be one of the most powerful tools for marketing yourself as a professional. By using pages and profiles designated specifically for your industry expertise, you can engage a large number of people in a short amount of time. This can help you land ideal careers while demonstrating your abilities through the sharing of information. Enhancing Your Reputation Building an intricate web of social connections allows you to reach out to a larger number of people. Instead of simply focusing on one social media site, you can attract viewers from additional platforms. For example: While you may engage a lot of people on Twitter, you can also grab the attention of people on YouTube that may not use Twitter on a regular basis. By marketing yourself on various platforms simultaneously, you may enhance your online reputation as an expert and be taken more seriously by those who need…