As we all know the industry of tourism and hospital holds a vital role in the development of a country. People might assume having a job in this sector is all fun and equal to having a long vacation. However, this couldn’t be more wrong. When disaster strikes, it isn’t kind to anyone. And any form of disaster can leave irreparable damages to this industry. So, here is some useful information about tourism and hospitality crisis management that will help you in the future.
What is the Tourism and Hospitality Industry?
Hospitality and tourism management is a combination of two fields. Tourism controls various aspects of the travel industry, including famous tourists spots, tourism marketing as well as travel agencies.
On the other hand, hospitality includes hotels, restaurants, amusement parks, transportation, cruise ships, etc. Collectively, it is a field that focuses on providing the best hospitality service to tourists. Affiliated companies that provide hospitality logistics also come under this field. An employee working in this field handles the tourists, arranges trips for them, guides them through their country and generally works to make their vacation comfortable, easy and fun.
What is the Tourism and Hospitality Management Crisis?
So, how can a crisis occur in this industry? A crisis is defined as a time of intense danger and difficulty, where important decisions are to be made. In tourism and the hospital, anything that threatens the flow of tourists harms them and has a negative impact on the reputation of the country is a crisis.
Mostly, it could be natural disasters, political unrest, epidemics and technology failures. Natural diseases are massive and hard to control. It will obviously make people reluctant to vacation in a country following a natural disaster that could’ve taken millions of lives. Social and political unrest is another cause of the tourism and hospitality crisis. No one feels safe in a country where strikes, terrorism, war, conflicts, and violence is commonplace. Similarly, epidemic diseases and technology failures such as airplane crashes and power blackouts put tourists into danger as well.
Why do you need to overcome it?
The answer is obvious. You need to overcome this crisis so that the industry of tourism and hospital can flourish in your country. But why is this industry so important? It has been proven, especially in recent years that tourism has great advantages and helps greatly to sustain a country. Not only it leads to economic growth and international trade but also more jobs for the local people.
You need to overcome the tourism and hospitality crisis so that people can keep their jobs as less tourism means employees are laid off. You also need to overcome it to promote foreign investments and export returns.
5 Tips to Manage Tourism and Hospitality Crisis
Now that you’re aware of the importance of this industry, here are some tips for people working in tourism and hospitality management to handle any crisis.
a) Be Proactive
Don’t wait for the crisis to strike. Be proactive and always have a crisis management plan ready. In order to do this, you require a team that specializes in crisis management. Imagine different crisis situations and come up with ideas on how to handle them. Train your staff to respond promptly in case of disasters.
b) Focus on Communication
One of the most important aspects of crisis management is communication. If you can’t communicate effectively with your employees as well as the tourists under your care, it will result in chaos and unrest. When emotions are out of control, people can behave violently. Whenever a crisis occurs, make sure to acknowledge it as soon as possible and inform the people about it. Also, be transparent about what it means for their future plans.
c) Make people your priority
Your first and foremost priority in any kind of crisis should be people and their safety. Make sure the people under your care, this includes the staff and tourists, are safe. Do whatever you can to move the people to a safe environment before considering anything else. Furthermore, take responsibility if people have been harmed under your care and provide them with the best medical treatment.
d) Treat Risks
Your second priority should be to treat the risks or tackle the cause of the crisis directly. Although you cannot revert something as big as a natural disaster or political strife, you can minimize its damage. At least stop the damage from spreading and overly affecting your industry. However, the negative impact crisis has on the reputation of a country cannot be treated overnight. So, after all, has calmed down and you’ve taken care of the immediate problems, time to get recovery operations started.
e) Get ahead with the recovery plan
In countries where social and political unrest prevails for a long period of time, it might be difficult for tourism and hospitality to recover completely. However, in cases where disaster was a one-time thing, it is entirely possible. All you need is rescue strategies and marketing tactics. There is a lot of research available on this topic. Choose the ideal course of action that promotes a positive image of your country.