Fundraising looks a little different today than it did even a few years ago. Between rising costs, shifting priorities, and new ways people choose to give back, organizations are having to rethink how they connect with supporters. Donors and volunteers still care deeply about meaningful causes, but the reasons behind their involvement are becoming more layered. Understanding what motivates people to show up, give their time, or offer financial support can make a real difference in building successful campaigns.
Passion Still Drives Volunteer Involvement
At the heart of many successful fundraisers are volunteers who genuinely care about the cause. When people feel emotionally connected, they are far more likely to show up consistently, spread the word, and encourage others to get involved. This type of passion can’t be forced, but it can be nurtured by creating experiences that feel rewarding and personal. Many volunteers want to feel like their efforts truly matter and that they are contributing to something bigger than themselves. According to Cheddar Up, 49% say they volunteer to help with a fundraiser because it’s a passion of theirs. This highlights why storytelling, transparency, and community connection play such a critical role in keeping volunteers engaged. When fundraisers focus on purpose instead of pressure, people are more willing to give their time and energy, even when life feels busy or uncertain.
Economic Pressures Are Changing How People Give
While passion remains strong, financial realities can’t be ignored. Many individuals want to donate but feel limited by what they can realistically afford. Rising costs for everyday essentials have made people more cautious about discretionary spending, including charitable contributions. This doesn’t necessarily mean people care less, but rather that they are being more selective and thoughtful with their giving. According to LendingTree, 85% of Americans say that inflation and economic conditions make it more difficult to give to charity. For fundraisers, this means adjusting expectations and offering flexible ways to support a cause. Smaller donations, recurring contributions, and non-monetary support options can help donors stay involved without feeling overwhelmed. Clear communication about how funds are used can also build trust and reassure donors that every contribution, no matter the size, still has an impact.
The Growing Influence of Corporate Giving
As individual giving becomes more cautious, corporate support is playing a larger role in sustaining fundraising efforts. Businesses are increasingly recognizing the value of giving back, not just as a goodwill gesture, but as part of their brand identity and employee engagement strategies. Corporate partnerships can provide stability during uncertain economic times while also expanding a fundraiser’s reach. According to Spark Gift, corporate gifting is getting 8.1% bigger every year. This growth shows how companies are stepping up to support causes that align with their values. Fundraisers who build strong relationships with local and national businesses can create long-term partnerships that benefit everyone involved. These collaborations often lead to sponsorships, matching gift programs, and in-kind donations that help bridge funding gaps when individual contributions slow down.
Modern fundraising is shaped by a mix of heart, reality, and opportunity. Volunteers continue to show up because they believe in the mission, even as donors navigate financial challenges that affect how much they can give. At the same time, corporate involvement is becoming a powerful source of support, helping organizations stay resilient in a shifting economy. By understanding these motivations and adapting strategies accordingly, fundraisers can build stronger, more sustainable campaigns. When fundraising feels human, flexible, and aligned with what people truly care about, it becomes easier to maintain momentum, even in challenging times.