How A Network of Social Sites Helps You Professionally

Social media can be one of the most powerful tools for marketing yourself as a professional. By using pages and profiles designated specifically for your industry expertise, you can engage a large number of people in a short amount of time. This can help you land ideal careers while demonstrating your abilities through the sharing of information.

Enhancing Your Reputation

Building an intricate web of social connections allows you to reach out to a larger number of people. Instead of simply focusing on one social media site, you can attract viewers from additional platforms. For example: While you may engage a lot of people on Twitter, you can also grab the attention of people on YouTube that may not use Twitter on a regular basis. By marketing yourself on various platforms simultaneously, you may enhance your online reputation as an expert and be taken more seriously by those who need your specific talents.

Demonstrating Your Abilities

Creating content that is informative surrounding your field can be a great way to demonstrate your abilities. As more companies are taking to social media to find quality staff, your material could be seen by the right person at the right time. As long as you deliver messages that are informative and less random, you could be viewed as an expert by many. Professionals will often use their knowledge to build a following that can potentially lead to greater opportunities or engage a target audience, such as viewing a Peter Briger slideshare.

Always Active

Your profiles on social media sites are accessible 24 hours per day. This means these social hubs will continue to work for you even while you’re sleeping. The information you share can be read by anyone at anytime from many places around the world. Thanks to email and comment sections on websites, people can contact you at 2:30 in the morning without disrupting your sleep.


A lot of professionals use social media in conjunction with blogs and other platforms to help generate revenue. Ad sharing networks, affiliate advertising and general ads within certain content may help bring in a few extra dollars while marketing yourself for a career. In many cases, monetization of blogs and other profiles has created a steady stream of revenue for some of the most talented individuals on the Internet.

Building Yourself as a Brand

The more exposure you get, the more your name and abilities will be recognized across the Internet. It’s akin to how corporations spread awareness about a product or service. For instance, you can easily recognize the brand for Apple in a wide range of places online. While you may not achieve the same popularity as some of the biggest names in consumer electronics, the process of marketing yourself is similar. You want people to recognize who you are and what you can do regardless of which social site they frequent. It’s all about keeping your skills and talents in the minds of those who may approach you.

Social media has potential to be an incredible asset to marketing yourself as a professional in nearly any industry. By keeping your personal beliefs separate and the content relevant to what you can do, it’s possible to have wondrous opportunities unfold. Use social media for more than just chatting with friends and family. You may create a connection with those that can boost your career with just a message.

Image by Jason Howie

Ana is an internet entrepreneur and one of the founders of iGuides, she loves to give adequate time to her passion which is writing. She holds a PHD in English Literature.

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