In a world ruled by technology, connecting your small business to the world has never been easier. Modern tools can be used to improve organization, optimize marketing, and even help you find the best additions to your team. If you’re looking to bring your company into the 21st century, read on for four tools for small business you should try.

#1 Square Card Reader

Small businesses are no longer ruled by the confines of cash.

In previous years, taking debit and credit cards required expensive equipment, and cost an arm and a leg in fees. Fortunately, Square has made it easy for companies of all sizes to accept various forms of payment (thus expanding their clientele).

Square is both affordable and simple to use. Business owners can sign up for free, and the only cost you’ll pay is a small fee (2.6% + 10 cents) per transaction. The Square card reader can be plugged into any of the following devices:

The money you earn with Square is securely transferred to your account within 1-2 business days. This service offers digital transactions for online retailers as well.

#2 Wix Website Builder

Every small business needs a website.

Unlike other free website creators, Wix gives users the ability to customize their layout. Rather than being confined to a preset template, Wix users can choose from tons of different features to make their site more personalized, including:

  • E-commerce tools
  • Custom domain names
  • Mobile and desktop optimization
  • Personalized logo maker
  • 500 different templates to work with (blogs, portfolios, stores, etc.)

Though it used to cost a pretty penny to get a professional website up and running, Wix makes it easier (and more affordable) to give your company the digital platform it deserves.

#3 ShareAble Background Checks

A small business can only afford so many employees. That’s why it’s crucial to make the right calls in your hiring process.

ShareAble For Hires makes small business background checks fast and thorough. The information you get from a ShareAble background check includes:

  • Criminal record
  • Driving history
  • Previous employment
  • SSN and identity verification
  • Credit report

You want to hire people who are safe, trustworthy, and qualified—and a background check is a sure-fire way to make that possible.

#4 Nextdoor Tools for Small Business

If you’re not familiar with the original concept, Nextdoor is an app that connects neighbors within their local communities for various reasons (borrowing things, making friends, asking questions, etc.)

Nextdoor has recently made the leap into the professional world, with their new offshoot tool: Nextdoor for Business. The way this service works is simple:

  • Step 1 – Make a business page. Whether you’re just starting out or more widely known, there’s a category that will work for you when you sign up through Nextdoor.
  • Step 2 – Connect with members of your community, like neighbors and other business owners.
  • Step 3 – Advertise your services on the Nextdoor dashboard and gain new customers.

Marketing can be a pricey endeavor, especially for a small business. Using Nextdoor is a great alternative to other advertising strategies, because it specifically broadcasts to people within your area.

Equip Your Business Toolbelt

Passion and hard work can only get you so far. If you’re truly dedicated to running a thriving small business, you’ll want to get a little assistance from these innovative tools.

By utilizing the affordable services at your disposal, your small business will be able to compete with larger corporations. Remember that technology can be your friend, so long as you know how to use it. So, get out there, equip your business toolbelt, and start making those sales!

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